Safety, sustainability, and consumers' perceived value in affecting purchase intentions toward organic food

摘要

This study aims to investigate the influence of the corporate social responsibility for environmental protection on consumers' attitudes and purchase intentions toward organic food under the circumstances of global warming and frequent food safety problems. Samples are collected by questionnaires with a total of 177 valid questionnaires. The data are analyzed by Structural Equation Modeling (SEM) and the result shows that corporate social responsibility has a significant influence on consumers' perceived value. Moreover, consumers' perceived value and corporate social responsibility are the important factors of affecting consumers' attitudes and purchase intentions. And consumers' attitudes also has an indirect effect on food safety concern and purchase intentions. The results of the study would serve as a reference for corporations to pursue economic benefit as well as to fulfill corporate social responsibility for the goal of sustainable management.