Consumer right to privacy in E-commerce

摘要

The amount of Electronic commerce (E-commerce) transaction has grown extraordinarily with widespread Internet usage. The protection on consumer rights has become more and more serious in E-commerce. Here, we studied on relevant regulations of the right to privacy in European Union (EU), the USA, and Japan. The most representative might be the Data Protection Directive of the EU, which not only regulates the principle for E-commerce consumer right to privacy protection, but also lays out specific criterion to be abided by. We finally analyzed the current status and existing problems in China and gave some suggestions to perfect the legal system of right to privacy.