Research on the economic development of college sports industry in Xi'an

摘要

Along with the constant development of living life and economy, the development of sports industry is in accordance with the social and economic improvement. In general, the sports industry has been developing more quickly but the industry in higher institutions are comparably backwards. Therefore, it is of the most importance that developing a kind of operating static to combine with the real situation of the high institutes during the development of sports industry. Under the new economic mechanism, the sports industry in schools should give up the traditional concepts, and adopt the constant developing outlook. Every university has its own characteristic, so the university should explore the related market based on its resource advantages and appropriate managing models to form a sports industry with university characteristics.