MicroBlog - New Media for Public Relations in the E-Era

摘要

Microblog has raised an upsurge in 2010, {Research consulting thinks, microblog exploded in a stiff rise in 2010, major website and some other Internet service providers launch micro blog service in succession. This kind of Internet application, Foreign Twitter, has been many PR tools, microblog's PR value is gradually appear. Microblog is one of the most popular keywords in China in 2010. in this high attention, the Microblog will become possible as media brand communication and new media tool for PR. We should focus on the characteristics of microblog as new media and flexibly apply the spreading tool and dig deeper into the PR value.