The Creation of Persona Based on Fuzzy Cluster

摘要

First proposed by Allen Cooper.Persona,as a tool for interactive design,has seen widespread appliction in industry.Persona creation using qualitative analysis,based on observation and interview,has met some criticisms as it's subject to the creator's opinion.To address this short coming,we propose a quantitative method based on fuzz}' cluster to create Persona.We show the creation process and validate this method through a case study.Finally we discuss the application issues of this approach and point out some future research directions.