Financial and Marketing Strategy Analysis of Apple Inc.

摘要

this paper is the research report on Apple's Year 2010 (September 25, 2010) financial statements to analyze its business and financial sustainability in comparison with the industry's top leader. Apple's liquidity, asset management, profitability, and market value ratios were analyzed. Inventory turnover shows that Apple Inc. needs to focus more on the international market. The Altman Z-score shows Apple Inc. is well situated. The marketing strategy leads Apple Inc. to the top of the industry. At last, the exponential regression analysis is used for predicting net income of Apple Inc. in 2011.