Developing a new consumption experience scale for Taiwanese fine foods culture

摘要

The purpose of this study explores the experiences and feelings of consumers regarding Taiwanese fine foods culture before developing the conceptual structure of a consumption experience scale for Taiwanese fine foods culture. This paper uses Confirmatory Factors Analysis (CFA) to examine 547 samples and Structural Equation Modeling (SEM) to verify the reliability and validity of the proposed consumption experience scale for Taiwanese fine foods culture. The results show that the overall fit index, measurement, reliability, and the validity that the scale developed using this research are all within the reasonable scope, which indicates that the proposed consumption experience scale for Taiwanese fine foods culture is sound in reliability, validity, and fit. The results of this study provide researchers with further related examinations and data.