Sports tourist's perceptions toward the 2009 Taipei deaflympics: A structural equation modeling approach

摘要

The 2009 Deaflympics Sport Tourism have become a significant component of destination marketing. Previous work suggests that sport events verify the relationships among the variables of the participants' background, the attractiveness of local sport tourism, participation motives, satisfaction, and loyalty. Analysis done by structural equation modeling suggests that the participation motivation had significant influence on participation attraction, satisfactory, and loyalty from 2009 Deaflympics in Chinese Taipei. The participation attraction had significant influence on participation satisfactory. The desire to learn about the host city had direct effects on the interest in the sport event and the desire to attend the 2009 Deaflympics in Chinese Taipei. Results suggest the value of 2009 Deaflympics event marketing that appeals to among attraction, motives and loyalty and highlights critical factors for its success.