Evaluation of Service Quality of Restaurant Enterprise Based on SERVQUAL

摘要

Evaluation method of service quality of restaurant is studied in this paper. Based on SERVQUAL, Evaluation system for restaurant is established. And empirical study is done for a restaurant in Mianyang,china. Service quality of the restaurant is evaluated by the restaurant's service quality evaluation method based on SERVQUAL. Then according to current service quality level of the restaurant, quality improvement method is discussed.