Study on the marketing innovation environment of small and medium-sized enterprises in the Post-crisis Era

摘要

With the constant deepening of economic system reform, the total amount of small and medium-sized enterprises increased relatively fast in China. It had become an important part of the national economy, and contributed to GDP growth significantly. However, there were some existing shortage in SMEs such as low manufacturing capability, weak production quality and a short life cycle. Especially after the American financial crisis, the development of SMEs didn't satisfy people even more. One important reason was that its marketing idea was out and lack of effective marketing innovation. Through studying the importance of SMEs' marketing innovation in the Post-crisis Era, the thesis deeply analyzed the marketing innovation environment of SMEs. It also made an comprehensive evaluation of SMEs' marketing innovation environment by adopting the comprehensive fuzzy judgment method, and gave relative strategy at last.