China's fashion industry: How to optimize the competitiveness modes?

摘要

Economic prosperity leads to the rise of fashion industry. From the development and the status quo of world fashion industry, competitiveness modes of fashion industry can be generalized in to 2 groups. Either by gathering core competitiveness or by building up industrial agglomeration, or both, the industry gains ascendancy. Therefore, China's fashion industry needs to foster its own brands, adopt differentiation strategy, increase the originality or creativity of manpower, and forge public brands.