To provide an information providing system capable of providing a user with information of a fashion item worn by a fashion model acting in a city in real time or with feelings close to the real time.SOLUTION: Model current position information showing a current position of a fashion model acting in a city, a model image obtained by photographing the fashion model with a wearing item, and item specification information for separately specifying the wearing item displayed in the model image are acquired, and the model image, the model current position information, and the item specification information are output as fashion model information. Thus, a user can quickly grasp a fashion item wearing situation of a specific fashion model together with an acting state of the fashion model, and accordingly, can quickly enjoy the latest fashion information centering on the fashion model.SELECTED DRAWING: Figure 14
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