The effects of institutional trust and financial innovation on customer behavioral intentions

摘要

Innovation brings the advantage of competitive, but also creates the global finance tsunami. The study found that the trust of general public to the financial institutions has been shaken, and this crisis of trust is caused by the global financial tsunami. The results showed that customer satisfaction has the greatest impact on behavioral intentions, followed by perceived value, financial innovation, and institutional trust. Therefore, customer satisfaction and perceived value are the key factors in influencing behavioral intentions.