PLASTICS INDUSTRY INNOVATION:HOW TO SURVIVE AND THRIVE IN A RECESSION

摘要

In this paper, we will discuss several companies who have not seen recessions as a deterrent to innovation but an opportunity.Using a case study format, we will discuss four companies that have innovated in a recessionary environment. We will derive the lessons learned and offer some recommendations as to "how to" look for the silver lining in an economic downturn.The objective of this paper is to present examples of companies that re-positioned for growth during an economic downturn. In two of the cases, an innovative business grew out of adversity. The third is a new company that was able to identify a technology developed earlier but eventually abandoned due to a lack of a market. The last invested while its competitors contracted.Due to the poor economy, most of us are experiencing a drop in our business and are looking for ways to reposition our businesses. Our businesses are down as much as 50% from prior years. We have cut our costs, reduced our payrolls-what do we do now...The following four companies are examples of what can be done to innovate in a recessionary environment.The following table shows the types of business segmentation opportunities.