The study for Chinese sports consumption choice at this stage

摘要

Residents' sports consumption is current critical issue of concern in the development of Chinese sports industry, while among the sports consumption, choice behavior is a top priority for sports consumption's study. This study used advanced computer technology, through system model combining a large number of first-hand data, and took systematic analysis on current Chinese sports consumption choice behavior. Studies such as age, gender, occupation, education, status, leisure time, health status, sports experience, sports level, bearing capacity of sports load, individual values, outlook on life, understanding of sports, attitude toward life and the economic income, these factors has played an important role in consumer behavior, among these factors, age, gender and income played a decisive role. This study will enhance sports consumption behavior, provide the necessary theoretical foundation and constructive comments for promoting the development of China's sports industry.