陕西体育消费决策与路径选择研究

摘要

Combining with the research on domestic and foreign consumption theory, this paper analyzes the current situation of Shaanxi sports consumption, the value orientation about sports consumption of the residents, and the existing problems, and researches Shaanxi sports consumption decisions making model, and then puts forward Shaanxi sports consumption path selection way.%本文结合国内外关于消费理论的相关研究,分析陕西省体育消费的现状与居民的体育消费的价值取向和存在的问题,研究陕西省体育消费决策选择模型,从而提出陕西省体育消费路径选择的方式.