Innovate Firm's Value Chain to Integrate Corporate Social Responsibility in Strategy Development for Strengthened Competitive Advantage

摘要

This article looks into some prevailing ideas and approaches related to corporate social responsibility (CSR), and shows the possible reasons of a disconnection between these approaches and business operations. It then provides a perspective of value chain analysis to help firms concentrate on their CSR activities rather than merely on the internal resources and capabilities so as to integrate CSR into firm strategy development, and to deliver as well as create value for today's customers who are aware of corporate social responsibility, thus creating strengthened competitive advantages.