DO WE TRUST THE TECHNOLOGY? PEOPLE? OR BOTH? RUMINATIONS ON TECHNOLOGY TRUST

摘要

While an increasing number of trust studies examine technological artifacts as trust recipients, we still lack a basic understanding of how technology trust "fits" into the broader nomological net espoused by trust theories. This paper adopts a measure of technology trust comprised of IT-specific dimensions. We then articulate a research model that separates technology trust from interpersonal trust (i.e., trust in humans). Our empirical study provides evidence that even in a context where technology fully replaces human interaction, technology trust does not substitute for interpersonal trust. Rather, our findings suggest that technology trust complements interpersonal trust as a predictor of intention and behavior.