Applying GRA to Construct The System of Balance Score Card in Nonprofit Organization

摘要

This research has used Grey Relational Analysis to conduct a case study in order to construct a Balanced Scorecard System (BSC) for the National Museum of Natural Science (NMNS) in the process of a decisive organizational change. The Key Performance Indicators (KPI) for the NMNS prior to and after organizational or structural changes were also investigated. The findings show that: 1). KPI places emphasis on the growth rate of customers and promotion of public relations in the financial perspective, in order to enhance customers’ satisfication and improve service quality as evalued from the customer perspective. Meanwhile, the project highlights senior managers’ involvement with the informational technology so that they are able to deal with the applied cases not only from the internal process perspetive, but also from employees’ professional ability and satification from the learning perspective; 2). A different set of KPI, that is caused by organizational changes, deserves further investigations; 3). Differences between Profit- and Nonprofit-Organizations on the above four perspectives of BSC lie in the fact that Nonprofit Organizations usually pay more attention to the customer perspective; 4) The findings can serve as an example for NMNS to carry BSC into effect. Other nonprofit organizations may find them useful in their business operations and developmental projects.