Study on consumer demands and merchant participation motives of mobile payment services in China

摘要

Consumer demands and merchant participation motives are the two key factors of the mobile payment service market from the point of view of mobile payment service providers to whom both are customers. To find out the real attitudes of mobile users and merchants, qualitative and quantitative investigation are made in 5 provinces in China covering 6 typical application fields of mobile payment services. The results showed that mobile users have strong adoptive intention of the service in all areas investigated, and the main characteristics they are concerning about the service are ease of use, security, time saving and convenience of handling in all the areas. And also consumers show their special concern or interests in different areas. For motives of merchants, two different attitudes are found: the commercial companies such as the online e-commerce companies, the off-line fast food shops and convenience stores show a positive interest towards the services and except more relevant value added services from the mobile payment service providers; while the public utilities agencies and monopoly companies such as the water corporations, gas companies and the bus companies are not active. In addition, more detailed information of the target customers and their expectations of mobile payment services are analyzed through quantitative analysis.