Commercial Strategies for SME Developers of Mobile Phone Serious Games in Chinese Market

机译：面向中国市场手机严肃游戏的中小企业开发商的商业策略

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This paper is to analyze the detail mobile phone serious game market information, in order to identify the business opportunities for SME game developers in China and figure out the main barriers to entry to the Chinese marketplace. Surely, at the end of this section, some possible commercial strategies for SME developers in China will be offered and recommended.

机译：本文旨在分析详细的手机重要游戏市场信息，以便为中国的中小企业游戏开发商确定商机，并找出进入中国市场的主要障碍。当然，在本节末尾，将为中国的中小企业开发商提供并推荐一些可能的商业策略。

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《Business and Information Management, 2008. ISBIM '08》|2009年|218-221|共4页
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作者
Chen Xin;
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原文格式 PDF
正文语种
中图分类经济计划与管理;
关键词
Chinese market; SME; commercial strategies; game developer; mobile phone game;

机译：中国市场;中小企业;商业策略;游戏开发商;手机游戏;
入库时间 2022-08-26 14:43:00

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Commercial Strategies for SME Developers of Mobile Phone Serious Games in Chinese Market

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