Study on Model about Competitive Intelligence System of Enterprise Based on Data Mining under Electronic Commerce Environment

摘要

Electronic Commerce (e-commerce or e-business) is the mainstream business model in the 21st century. The development of enterprises will face the brand-new choices and opportunities. Using data warehouse technology realizes subject-oriented data integration, and using data mining technology for competitive intelligence analysis can effectively resolve analysis, evaluation and forecast questions of competitors in the competitive intelligence system of enterprise, then help enterprises win the competitive advantage. Based on the analysis of the features of enterprise competitive intelligence under electronic commerce environment, this paper introduces competitive intelligence system and data mining technology, focused on the specific application of data mining technology in competitive intelligence system, presents a model about competitive intelligence system of enterprise based on data mining under electronic commerce environment. Due to the study of this paper, it will provide a reference for the construction and implementation of competitive intelligence system of enterprise based on data mining under electronic commerce environment.