Analysis of economic impacts and evolutions of the italian cultural event 'La Notte Bianca Romana': a system dynamics approach

摘要

We recently assisted to a net increase in discretionary policies by Local Governments relative to their objectives-resources relationships, which moved them far from previously used operative models, while favoring a general promotion of land in terms of a socio-economic growth. Moreover, a strong opinion about the relevant role of culture has arisen: great attention is dedicated to the relationship between territorial socio-economic development and cultural properties. In this context, we analyzed the cultural and artistic event "La Notte Bianca Romana", which has been designed and realized by the Municipality of Rome, consisting in a territorial marketing tool to promote the "Eternal City" in the world. This manifestation has revealed itself as an important incentive to the economic and entrepreneurial development of the city, relating important issues like "economic growth", "quality of life", "social development". Our work aims to show that, by correctly implementing the strategies designed by the Municipality of Rome (the strategic coordinator of the event), the actors of the system may have good chances in successfully developing the potentialities of this cultural event, both in terms of participation and territorial and temporal expansion, with positive social and economic downfalls on the territory.