Events are an important attraction for tourist destinations (Getz, 2008). Even in well-known destinations for their sea, events can attract different types of tourists and can help counteract seasonality (Ritchie & Beliveau, 1974). In Apulia (Italy), this happens thanks to the “La Notte della Taranta” Festival, which was born in 1998 and is currently the largest European music event dedicated to traditional music, able to attract over 230,000 viewers from around the world every summer in the Salento region. Analyzing the Festival “La Notte della Taranta” from an economic and legal point of view has been the main purpose of our research.
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