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The Relationship of Innovative Culture and Entrepreneurial Climate to New Product Development Projects Success

机译:创新文化和企业氛围与新产品开发项目成功的关系

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摘要

With increasing international competition, it is important for China enterprise to invest more in new product development (NPD) projects and to develop their own innovative capabilities or more value-added edges which cannot be substituted easily by their
机译:随着国际竞争的加剧,对中国企业来说,对新产品开发(NPD)项目进行更多投资并开发自己的创新能力或更多的增值优势(这些增值优势无法轻易被其替代)非常重要。

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