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Relevance and Impact of Tabbed Browsing Behavior on Web Usage Mining

机译:分页浏览行为对Web使用挖掘的相关性和影响

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The rapid growth of the Internet has pushed the research and development of web usage mining ever more into focus. Web usage mining and its applications have become critical to the business world. These analyses rest in turn on the ability to develop a clear understanding of the actions a user has taken. So far, the temporal order of clicks has been taken to be equal to the structural order of a session. With the advent of the newest browser generation where the use of multiple tabs has become a common feature, the above assumption does not necessarily hold any more. It is crucial to understand how the use of multiple tabs impacts on web usage mining, especially on the understanding of a session and its reconstruction. In order to analyze this new browsing behavior, we introduce a generic browsing model extending the traditional serial or single window model to cover the use of multiple tabs. Based on this model, we present and analyze an approach to detect use of multiple tabs within sessions. The existence and increasing prominence of the use of multiple tabs is shown by this approach to be of relevance to business analysis as well as research results.
机译:互联网的迅速增长推动了更多的网络使用挖掘研究和开发焦点。网络使用挖掘及其应用对商业世界至关重要。这些分析依次依赖于开发清楚地了解用户所采取的行动的能力。到目前为止,点击次数的时间顺序被认为是等于会话的结构顺序。随着多个选项卡的最新浏览器生成的出现已成为共同特征,上述假设并不一定需要更多。了解如何利用多个标签对网站使用挖掘的影响,特别是对对会话的理解及其重建的影响是至关重要的。为了分析这种新的浏览行为,我们介绍了扩展传统串行或单个窗口模型的通用浏览模型,以涵盖使用多个选项卡。基于此模型,我们展示并分析了一种检测在会话中使用多个标签的方法。通过这种方法显示了使用多个标签的存在和越来越突出,与业务分析以及研究结果相关。

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