In the new era,trust plays an even vital role in e-commerce activities. In order to facilitate successful transactions, eachnet. con has constructed and numerously administrated various trust building mechanisms. However, in actual applications, there are still internal problems. All those problems are not only the results of immature designing of trust mechanism,but even the reflection of trust situation of China nowadays. To actually solve them, holistic efforts from legal sectors, enterprises as well as consumers are all needed.
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