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Fuzzy analysis of older adult consumer attitudes and decision-making styles: socioeconomic differences in fuzziness

机译:老年人的消费态度和决策方式的模糊分析:模糊性的社会经济差异

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摘要

The purpose of the present study was to explore applications of fuzzy set theory to the measurement of consumer purchasing attitudes and consumer decision-making style preferences in three groups of older adults. The question of interest was: what information can the analysis of fuzziness index provide that an analysis of traditional Likert-type scale raw score does not provide? The original study and results of the raw score analysis are described. The raw score results are compared with analyses of fuzziness index derived from raw scores. Finally, a comparison of analyses of mean fuzziness index with analyses of the standard deviation of fuzziness index is made.
机译:本研究的目的是探讨模糊集理论在三组老年人中对消费者购买态度和消费者决策风格偏好的测量中的应用。感兴趣的问题是:模糊度指数的分析可以提供哪些信息,而传统的李克特式量表原始得分的分析却不能提供?描述了原始研究和原始分数分析的结果。将原始得分结果与从原始得分得出的模糊度指数分析进行比较。最后,将平均模糊指数分析与模糊指数标准偏差进行了比较。

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