Study on the Package design Trends in the Times of Experience Economy

摘要

with the sustainable development of the social economy and the highly developed material civilization, the consumption demands focus more and more on the spiritual needs, and reflected to the design, the design trends more and more to humanity and nature, the more and more attention is paid to the emotional and spiritual experience brought by the design, including package design, of course. In this paper, the characteristics and development trends of the innovative package design under the experience design concept in the current experience economy times are analyzed, and the future is also prospected.