Exploration on An Innovative Package design Education Mode

摘要

Traditional package design education lacks practice and graduates fail to function well in enterprise. Furthermore, with the development of new materials, new technologies, package design faces more chances and challenges. It is an urgent task to reform the traditional education mode and equip graduates with qualified practical capability .This paper analyzes the state of domestic economy and package design education and put forward an innovative package design education mode. It points out that professional design education should integrate academic competitions, design patents ,cooperation with enterprises and an interactive internet platform together. The mode is already adopted by Zhejiang University of Science and Technology and turns to be a successful innovation.