The application of color in Pictogram

摘要

Pictogram is the core in the design of guiding signs system. It is the information carrier which is in direct communication with people and people receive information and obtain guidance through it. The color as the most common aesthetic form of , exists in all aspects of our daily lives. The application of colors is an emotional way to providing guiding and the colors are those of very important expressive elements in pictogram. Scientific and reasonable color coordination is of great importance for the pictograph, can enhance the overall visual impact, consummate the design of pictogram and helps to highlight graphics signs from ambient.