Research on the Application of Fractal Theory in City Gift Packing

摘要

People are seeking ways and methods to express the city culture in city brands time. City gifts become one of the focuses on city culture and brands as the commercial product to promote the city culture. City gifts packing are not only the containers for the commercial products, but also the informative carriers and media to promote the city culture. The city gift packing which are designed by fractal theory exhibit special visual decoration effects, and represent city brand culture by its packing material texture, outer appearance, take anti-fake function and other aspects.