The Study on the Impact of Negative Internet Word-of-mouth on Consumers'Willingness to Use Online Banking

机译：互联网负面口碑对消费者使用网上银行意愿的影响研究

获取原文

页面导航

摘要
著录项
相似文献
相关主题

摘要

This paper studies the the impact of negative Internet word-of-mouth on consumers'willingness to use online banking.Factors which affect consumers'willingness to use online banking are found.They are WOM visual clues,quantity of WOM,professional characteristics of communicator,relationship strength of WOM communicator,brand impression,product involvement.This impact is adjusted by perceived risk and trust.

机译：本文研究了负面的互联网口碑对消费者使用网上银行意愿的影响。发现了影响消费者使用网上银行意愿的因素。它们是WOM的视觉线索，WOM的数量，传播者的职业特征。，WOM传播者的关系强度，品牌印象，产品参与度。这种影响是通过感知的风险和信任来调整的。

著录项

来源
《International conference on financial risk and corporate finance management》||794-799|共6页
会议地点
作者
DAI Zhuo;
展开▼
作者单位

展开▼
会议组织
原文格式 PDF
正文语种
中图分类公司;金融市场;
关键词
negative; Internet word-of-mouth(IWOM); willingness to use; online banking;

机译：负面;互联网口碑（IWOM）;使用意愿;网上银行;
入库时间 2022-08-26 13:55:30

相似文献

外文文献
中文文献
专利

1. Analyzing the impact of consumer innovativeness and perceived risk in internet banking adoption: A study of Indian consumers [J] . VikasChauhan, RambalakYadav, VipinChoudhary International journal of bank marketing . 2019,第1期

机译：分析消费者创新和感知风险对采用互联网银行的影响：对印度消费者的研究
2. The impact of online movie word-of-mouth on consumer choice: A comparison of American and Chinese consumers [J] . Chiu Ya-Ling, Chen Ku-Hsieh, Wang Jying-Nan, International marketing review . 2019,第6期

机译：在线电影口碑对消费者选择的影响：中美消费者的比较
3. The Effects of Negative Electronic Word-of-Mouth and Webcare on Thai Online Consumer Behavior [J] . Pongsatorn Tantrabundit, Lersak Phothong, Ong-art Chanprasitchai International Journal of Information Technology . 2018,第6期

机译：负面电子口碑和网络护理对泰国在线消费者行为的影响
4. The Study on the Impact of Negative Internet Word-of-mouth on Consumers'Willingness to Use Online Banking [C] . DAI Zhuo International conference on financial risk and corporate finance management . 2013

机译：关于负面互联网口口对消费者威力的影响研究
5. An investigation of consumer reactions to negative word-of-mouth on the Internet. [D] . Newman, Peter James, Jr. 2003

机译：消费者对互联网上负面口碑的反应的调查。
6. Studying Consumer Behavior in an Online Context: The Impact of the Evolution of the World Wide Web for New Avenues in Research [O] . Maria Pilar Martinez-Ruiz, Karin S. Moser 2019

机译：在线上下文中研究消费者行为：全球网络演变对研究的新途径的影响
7. This study aims at examining the effects of electronic banking on banks profitability in Jordan. How banking sector finds itself before a new fact imposed by technology revolution and digits to change their work mechanisms from traditional means to electronic means and the challenges banks face as a result. Furthermore, this study investigates the reasons behinds providing electronic banking services through internet, their impact on banking services in general and banks profitability in particular. Risks and challenges involved are discussed Results and recommendations are included. Results revealed that electronic banking service has a negative effect on banks profitability on the short term. The importance of this study and the factors that make it unique is that, it discusses solely the topic of the effects of electronic banking on banks profitability, while most of other studies discuss the topic in general term. The findings of the study are the impact of electronic banking on banks profitability will be feature of the short run due to the capital investment by the banks on infrastructure and training but will be positive on the long run. [O] . Ahmad Z. Siam 2006

机译：这项研究旨在研究电子银行业务对约旦银行盈利能力的影响。在技术革命和数字技术将新的工作机制从传统手段转变为电子手段以及银行面临的挑战之前，银行业如何发现自己。此外，本研究调查了通过互联网提供电子银行服务背后的原因，它们对总体银行服务的影响，尤其是对银行盈利能力的影响。讨论了涉及的风险和挑战包括结果和建议。结果显示，电子银行服务在短期内对银行的盈利能力有负面影响。这项研究及其独特性的重要性在于，它仅讨论电子银行业务对银行盈利能力的影响这一主题，而其他大多数研究则从总体上讨论该主题。该研究的结果是，由于银行对基础设施和培训的资本投资，电子银行对银行盈利能力的影响将是短期的特征，但从长远来看将是积极的。

The Study on the Impact of Negative Internet Word-of-mouth on Consumers'Willingness to Use Online Banking

摘要

著录项

相似文献

相关主题

期刊订阅