Media Coverage and Accounting Conservatism——-the Empirical Research Based on Listed-Enterprises of Our Country

摘要

Based on the data of 1459 A-share listed companies in China,we explore the general effect media coverage has on listed-enterprise accounting conservatism through empirical research.The results show that there is a positive correlation between media coverage and Chinese listed companies’ accounting conservatism,which is even stronger in private companies than in state-owned enterprises.That is,the more media exposure a listed company has,the higher level of conservatism it has in accounting.As is illustrated in this paper,mass media plays a role in effective accounting supervision and thus promotes accounting conservatism of listed companies,especially for those private ones.The findings enrich both external company governance and accounting conservatism literature,give new insights into the governance mechanism of enterprises of different natures of ownership as well as provide reference for those charged with governance and accountants.