Smart tourism is a supporting system of an individual tourism in the terms of a comprehensive and integrated information and technology service. An educational tourist destination such as a museum is expected to present an informative and interactive atmosphere. Vredeburg Fort Museum as one of the tourist destinations in Yogyakarta begins to lose its visitors. The lack of interest of public towards the museum and the assumption that the museum is an ancient, less well maintained, and boring place become main obstacles in attracting tourists. This research aims to find the important factors becoming the preferences of tourists to visit the Vredeburg Museum in Yogyakarta. The research method used is the Principal Component Analysis. The analysis shows there are four main factors with eigenvalue more than 1, i.e. the first factor of 8,623, the second factor of 1,920, the third factor of 1,175, and the fourth factor of 1.082. Those four factors are the result of the grouping of 20 preference determinant variables.
展开▼
