Extrinsic and Intrinsic Motivations in Reward-based Crowdfunding: Comparing Potential and Actual Backers

摘要

Based on cognitive evaluation and construal level theory, this study investigates the impacts of both motivation patterns (i.e., intrinsic and extrinsic) on funding intention, simultaneously, compare these impacts in two distinct groups of backers (actual and potential). This study also explores the moderating role of extrinsic motivation in the effect of intrinsic motivation on funding intention. The online survey will be distributed to crowd funders on crowdfunding platforms' fan pages or social network groups of crowd funders. This study is expected to contribute to crowdfunding literature by showing how intrinsic and extrinsic motivations differently influence funding intention in reward-based crowdfunding.