Discovering Factors Associated with Online Gaming Behaviors

摘要

This study examined the correlation of individual and behavioral factors and factors related to user intention to use online games. The questionnaire data was collected to determine statistically significant association among these factors and examined using the Pearson correlation coefficients and T-test. The results of study were achieved by identifying and interpreting statistically significant correlation among factors and statistically difference between males and females. The findings confirm significant association reported in previous studies and present significant association not reported previously among: Hedonic Motivation factor; UTAUT factors; and individual and behavioral factors of gamers. The practical implication is responsible to provide advice for those who are responsible to boost/reduce the factors through the enhancing/diminish the factors associated with behaviors of online gamers.