A study on the effects of subliminal stimulus messages in application of the image and sound mask effect mixing method

摘要

This study aims to analyze the effects of subliminal stimulus messages delivered by humans unconsciously after certain sound or image clips are played simultaneously at every 25 frames or 50 frames or alternatively at certain intervals in application of the Mask Effect Mixing method. As a result, the frame rates of images decreased from 1/50 to 1/25, and as the play of images and sounds turns from asynchronism to synchronism, the rate of human memory enhanced. As time passed, the rate of memory gradually decreased. In the future, it is thought that the findings of this study will contribute to sales, behaviors, and communication effects as well as learning efficiency when applied to advertisement or learning.