Analysis of Server-Based Electronic Money Acceptance Using Partial Least Square Method

摘要

Electronic money based on servers, known as e-wallet, is a non-cash payment device. The number and amount of electronic money distributed in Indonesia has increased since the Gerakan Nasional Non Tunai (GNNT) launched by Bank Indonesia Governor on August 14, 2014. This study discussed factors influencing consumer behavioral intent to use in Indonesia's e-wallet adoption of Technology Acceptance Model (TAM), which is perceived as useful and user-friendly, as well as other variables of trust, enjoyment perception, feature, and m-payment experience. Data collection method used was quantitative method. Data were collected with questionnaires through google form provided that respondents have and have used GoPay, OVO and or DANA. The number of respondents were 343. Using the SmartPLS application, data were analyzed using the Structural Equation Modeling (SEM) method using Partial Least Square (PLS). The results showed that perceived enjoyment, m-payment experience and trust had a positive and significant influence on the behavioral intention to use in using e-wallet. Perceived ease of use also influenced trust and usefulness positively and significantly. Whereas the perceived ease of use and perceived usefulness had a positive but insignificant influence on behavioral intention to use, feature had a negative and insignificant influence on the behavioral intention to use in using the e-wallet.