How Consumers Perceive Home IoT Services for Control, Saving, and Security

摘要

This study investigated the perceived benefits and costs of user-oriented home IoT services from consumers' perspectives, as well as how consumers feel about such IoT services. For the purposes of this study, the SPSS 22.0 program was used. Home IoT services were divided on the basis of the purpose of services into control, saving, and security. The perceived benefits of the three home IoT services were classified into efficiency, enjoyment, and effectiveness, while costs into privacy risk, non-monetary, costliness, and unaffordability. The differences in consumers' perceptions of benefits and costs of the three types of home IoT services were analyzed with repeated ANOVA. Regression analyses were conducted to examine how consumers' perceptions affect their attitude the three types of home IoT services. The results are summarized as follows. First, the perceived costs of security purpose home IoT services were the highest among the three types, while the benefits were the lowest. Second, enjoyment was the most important factor in attitudes on home IoT services, followed by effectiveness and efficiency. The higher perceptions of benefits on home IoT services, the more positive attitude on them. The perceived costs had negative effects on attitudes on home IoT services, except for control purpose services. Non-monetary, costliness, and unaffordability had negative effects on attitudes toward saving purpose home IoT services, while privacy risk and unaffordability had negative effects on attitudes on security services. Implications for developers of home IoT services were explored on the basis of the results of this study.