Market Study of Durable Consumer Products in Multi-user Virtual Environments

摘要

This article describes an analysis of the demand of a product or service through virtual environments to measure the acceptance of it in consumers. The developed system consists of a virtual reality environment, which involves both designers in the characterization of the prototype and users in measuring the acceptability of the product in the market, in order to optimize human and economic resources for the company. The developed application considers a multi-user system where a user should enter at the beginning of the application inviting a certain number of people to participate in the analysis of the prototype of the product and make the changes that are considered convenient. Modification options allow users to interact simultaneously with the product, creating different models. The interaction of users subject to testing, contributes to the measurement of the acceptability of the characteristics of the product through manipulation and observation in virtual environments.