Micro enterprise and e-commerce platform: Literature review and agenda for future research

摘要

With the rapid development of E-Commerce platform in the last several years, Micro Enterprises have opportunities to develop its business in the better effective and efficient ways. As Micro Enterprises, in general, have limited resources, adopting, selecting and using the E-Commerce Platform should be conducted carefully. As very few research had been found in this topic, a literature review by using proxies, Small Medium Enterprise for Micro Enterprise and digital technology/services for E-Commerce Platform, had been conducted on the past research with an aim to develop agenda for future research. Review of past research found that research on Micro Enterprise adoption, selection, and usage of digital technology/services, had not given sufficient attention to the latest IT/IS technology/services; the research papers in general, consider the importance of geographical location and use of multi-discipline theories; overall, the research papers covered various stages in digital technology/services adoption. Findings from past research review then used as the basis for future research agenda development.