How online media and technology innovation influence consumer's purchase intention

机译：在线媒体和技术创新如何影响消费者的购买意图

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This research experiment is to know how online media and technology innovation influence consumer's purchase intention. The sample of this research were the students of UPI "yptk" Padang who followed the @Indonesia.Jersey Instagram. There were 100 respondents. The result of the research had the positive and significant influence of online media and technology innovation toward the consumer's purchase intention. This research has contributed to increase sales with online marketing.

机译：本研究实验是要知道在线媒体和技术创新如何影响消费者的购买意向。这项研究的样本是UPI“YPTK”Padang的学生，他跟随@Indonesia.jersey Instagram。有100名受访者。该研究的结果对在线媒体和技术创新对消费者的购买意图具有积极和重大影响。这项研究有助于增加在线营销的销售额。

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《International Conference on Computer Science and Engineering》|2020年|p469-935|共5页
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Sitti Rizki Mulyani; Marta Widian Sari; Vivi Nila Sari; Larissa Navia Rani; Darma Syahrullah Ekajaya;
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中图分类计量学;
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4. How online media and technology innovation influence consumer's purchase intention [C] . Sitti Rizki Mulyani, Marta Widian Sari, Vivi Nila Sari, International Conference on Computer Science and Engineering . 2020

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How online media and technology innovation influence consumer's purchase intention

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