Management information systems for advertisement based on online-to-offline strategy

摘要

In the age of the Internet, how to integrate virtual online behavior and real-world offline activity is a key issue in enterprise operations management, and Online-to-Offline (O2O) strategy is a hotly debated method to solve relevant problems. Taking advertisement industry for a case study, issues concerning management information systems (MIS) based on Online-to-Offline strategy are studied and analyzed, which can meet clients' personalized requirements in multidimensional degrees such as time, location, media, manner, and cost. O2O MIS can optimize advertising resources configuration, and by integration and synchronization of digital network resource fragments, the proposed O2O MIS has promising potential in the coming future.