Why does people use e-payment systems in C2C e-marketplace? a trust transfer perspective

摘要

Consumer-to-consumer (C2C) e-marketplace is one of the most popular forms of e-commerce today, where trust plays important role in it. This study aims to investigate the trust transfer process between sellers and e-payment systems, as well as analyze their impact on e-payment systems acceptance in C2C e-marketplace. The data was collected by distributing online and offline questionnaires to C2C e-commerce users in Indonesia. We obtained data from 249 respondents and then subsequently processed the data using structural equation modeling (SEM) with the help of AMOS 22.0 software. The result of this study shows that trust to the seller is influenced by disposition to trust and positive reputation. In addition, this study also concludes that the trust in the e-payment system is affected by the quality of e-payment and the recommendations of others. Furthermore, this study proved that the transfer of trust from the seller to the e-payment system can affect the intention to use the e-payment systems.