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INNOVATION, ENTREPRENEURSHIP AND CORPORATE SOCIAL RESPONSIBILITY: AN OPPORTUNITY TO GAIN BROAD PUBLIC SUPPORT

机译:创新,企业精神和企业社会责任:获得广泛公共支持的机会

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In order to sustain public support for space activities, space stakeholders must embrace and promote the idea of an existing obligation to benefit the general public at large. The future of space development hinges upon public support. The public tends to support phenomena that they perceive as being worthwhile. By increasing the level of direct benefit from business enterprises, we can increase the level and intensity of public support and thereby protect and support growth of space activities. The need for corporate social responsibility (CSR) is increasing due to society's awakening understanding of the need for humanity to change the way we do things. We can do things better when we expand our knowledge of who possible and current stakeholders are and we can be inclusive in assimilating their perspectives into all projects and ventures. The outer space development community is inevitably to be affected by the global increase in understanding of the need for business to increase its social responsibility in order to be successful. This theory-based change analysis will discuss suggestions for how the current business structures in place can include corporate social responsibility (CSR) innovations to entice global interest in the endeavors of industry leaders and entrepreneurs. Also discussed will be suggestions for how members of the outer space development community can begin to shape profitability into CSR strategies. In addition, public and private partnerships that would provide an enhanced vision for CSR will be discussed.
机译:为了维持公众对空间活动的支持,空间利益攸关方必须拥护并宣传现有义务使广大公众受益。空间发展的未来取决于公众的支持。公众倾向于支持他们认为有价值的现象。通过提高企业直接受益的水平,我们可以提高公共支持的水平和强度,从而保护和支持太空活动的增长。由于社会对人类对改变我们做事方式的需求的意识的觉醒,对企业社会责任(CSR)的需求正在增加。当我们扩大对谁可能成为现任利益相关者的认识时,我们可以做得更好,并且可以将他们的观点吸收到所有项目和企业中,从而发挥包容性。全球对商业需要增加其社会责任以取得成功的认识的增加,不可避免地会影响到外层空间发展界。这种基于理论的变更分析将讨论有关当前业务结构如何包括企业社会责任(CSR)创新的新建议,以吸引全球对行业领导者和企业家的兴趣。还讨论了有关外层空间开发社区成员如何开始将盈利能力转变为企业社会责任战略的建议。此外,还将讨论将为企业社会责任提供更广阔视野的公共和私人伙伴关系。

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