TV sports audiences have a growing appetite forenriched content while their attention span is everdiminishing. So how can you keep them engaged while at thesame time make complex games easy to comprehend? Thetraditionalists in sports broadcasting rely mostly oncommentaries from experts or “old stars” during half timeof live games. But more and more sports channels realizethat the outcome of the battle for fan attention andengagement will depend on the quality and attractiverepresentation of sports insights.From labor intensive collection techniques to automatedtools, the use of data is spreading fast. Internet and theadvances in data analytics technologies have made sportsdata easier to consume, distribute and use on air.In this paper we will look into sport data collectionevolution and the opportunities it creates for broadcasters.
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