Exploring the Impact of Mobile Product Information Systems on Consumers' Purchase Intention

摘要

Consumers' Food Choice has been researched in the past, but as a result of advances in mobile technologies such as barcode scanning, new possibilities of obtaining additional product information emerged. As a result, present day consumers use their mobile devices to reduce information asymmetries and make more informed choices by supporting their buying decisions with additional information at the Point of Sale (PoS). This raises the question about the impact of Mobile Product Information Systems (MPIS) on consumers' purchase intention. To gain empirical insights a research model is proposed and tested in a within subject experiment with repeated-measures design with 665 participants. The results reveal that MPIS impact consumers' purchase intention and the perceived price of food products.