E-Commerce Portal as Promotion Media and Market Place by Adopting Business Model Innovation For SMEs

摘要

The presence of e-commerce support SMEs to promote and market their products online be able to compete on a global scale. However, the perpetrators of SMEs still do conventional promotion and marketing. The use of e-commerce technology is low as a media promotion and market place result SME has not been able to reach a global scale and profit only get by a conventional sell. To facilitate SMEs in order to promote and market products online, so it needs to be made a prototype e-commerce portal as a place for the perpetrators of SMEs. Business process analysis does by functional analysis method. Analysis of functional then designed a business development model based on business model innovation by adopting SMEs. Designing a prototype using UML, then do the testing of User Acceptance Test (UAT) for the prototype that all respondents agreed that the e-commerce portal prototype has been built in accordance with the requirement of the end-user and the quality of the prototypes had good criteria with a percentage of 83.86%. The result of this research is a prototype e-commerce portal as a platform for SMEs to promote and market their products and make it easier to get information for the advancement of SMEs in the form of news from relevant agencies distributed in the e-commerce portal.