Estimating from Marginal Data

摘要

1. Problem Motivation 2. The different approaches in different fields 3.Simple approach based on available data. 1. Products are differentiated 1.1 Identified by features or characteristics 2. Based on transactional data 2.1 Precise estimates of "value" to the customer of the differences ("location", "schedule", brand, features...) 2.2 In the "eyes" of the custoemr.